Sabrina Carpenter is heading to the Super Bowl, but not in the way most fans expected.
The pop star is starring in a brand-new Pringles commercial set to air during the 2026 Super Bowl, and the full ad has already started circulating online ahead of the big game. Instead of a typical celebrity cameo, the commercial leans into Carpenter’s playful personality and comedic timing.
In the spot, Carpenter finds herself caught in a chaotic and exaggerated situation involving the iconic snack brand. The ad embraces absurd humor and fast pacing, with Carpenter fully committing to the joke rather than simply appearing as a celebrity face. The performance shows a different side of the singer, one that feels more like a sketch comedy appearance than a traditional endorsement.
Super Bowl commercials have increasingly become cultural moments of their own, sometimes generating as much conversation as the halftime show or even the game itself. Because of that, artists who land a spot often reach audiences far beyond their core fan base. For Carpenter, the ad places her in front of one of the largest television audiences of the year.
Fans online quickly reacted to the early release, praising her comedic delivery and the unexpected concept. Many viewers said the commercial felt memorable specifically because Carpenter leaned into the humor rather than treating the ad like a typical promotional appearance.
The commercial continues a growing trend of musicians expanding into entertainment beyond music, whether through acting, brand partnerships, or high-profile event marketing. For Carpenter, the Super Bowl appearance further signals how quickly her cultural profile has risen over the past year.
According to People, the singer appears throughout the full Pringles Super Bowl commercial, which will air during the 2026 game.
